Review of Menu Management Process Model with A Case Study

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Advances in Hospitality and Tourism Research (AHTR)
Volume:8 Issue:2
Review of Menu Management Process Model with A Case Study

Review of Menu Management Process Model with A Case Study

Pages : 203-234

View : 58 | Download : 10

Publication Date : 2020-12-25

Article Type : Research Paper

Abstract :This study examines how the Menu Management Process Model is realized in practice. To the best of the author’s knowledge, this study is the first to evaluate this model empirically by applying the case study method to a boutique café. Data were obtained from observations, document analysis, and interviews. The findings revealed which topics attracted attention during the process, the revisions made to the menu cards, and the reasons for these revisions. More drastic changes were made to the food menu than the beverage menu. Food menu revisions included making changes insert ignore into journalissuearticles values(17 items); and eliminating items insert ignore into journalissuearticles values(9 items); whereas beverage menu revisions were making only changes insert ignore into journalissuearticles values(17 items);. While 15 new products were added to the food menu, no new products were added to the beverage menu. The process followed the cyclical path theorized in the model. Finally, suggestions were made for researchers and practitioners.
Keywords : Menu Management Process, Case Study, Food and Beverage Management

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