DIGITALIZATION, INNOVATION, AND SUSTAINABILITY IN TURKIYE: A TÜSIAD-BASED DISCOURSE ANALYSIS (2000

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Cilt: 9 Sayı: 2
DIGITALIZATION, INNOVATION, AND SUSTAINABILITY IN TURKIYE: A TÜSIAD-BASED DISCOURSE ANALYSIS (2000–2...

DIGITALIZATION, INNOVATION, AND SUSTAINABILITY IN TURKIYE: A TÜSIAD-BASED DISCOURSE ANALYSIS (2000–2025)

Pages : 215-232

View : 4 | Download : 0

Publication Date : 2025-10-23

Article Type : Research Paper

Abstract :This article examines the evolving development themes in TÜSİAD reports between 2000 and 2025 through a discourse analysis approach. The study shows that the early 2000s, characterized by corporate reform and EU alignment, expanded in the 2010s to emphasize innovation, R&D, and digitalization, and further evolved in the 2020s to include the Green Deal, climate policies, and social inclusion. The analysis highlights that the persistent focus on standards compliance and external integration in TÜSİAD discourse was continuously reshaped by critical junctures, including the 2001 and 2008 crises, the 2018 financial turbulence, and the COVID-19 pandemic. Findings indicate that the Turkish business community’s understanding of development increasingly positions corporate quality, digitalization, innovation, and sustainability as an integrated vision for long-term growth.
Keywords : TÜSİAD, kalkınma söylemi, kurumsal reform, dijitalleşme, yenilik, sürdürülebilirlik, söylem analizi

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