BIBLIOGRAPHIC ANALYSIS OF MINDFULNESS CONCEPT IN MARKETING LITERATURE

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Florya Chronicles of Political Economy
Volume:9 Issue:1
BIBLIOGRAPHIC ANALYSIS OF MINDFULNESS CONCEPT IN MARKETING LITERATURE

BIBLIOGRAPHIC ANALYSIS OF MINDFULNESS CONCEPT IN MARKETING LITERATURE

Authors : İlkay KARADUMAN

Pages : 1-13

View : 67 | Download : 70

Publication Date : 2023-04-30

Article Type : Research Paper

Abstract :In this study, the bibliographic analysis was used to examine the publications that relate marketing to the approach of mindfulness, which has been on the agenda in recent years in the literature, especially in the fields of psychology and health care. The study examined publications in the Web of Science Core Collection Database. 291 publications originating between 1990 and March 2023 were included in the study. The quality of the collected data was first assessed in the analyzes performed with the Biblioshiny software using the R Based Bibliometrix database. Then publication trends, country analyzes, keyword analyzes, and topic analyzes were performed. The results of the study show that the philosophy and practices of mindfulness are becoming increasingly important in the field of marketing. The results of the study are relevant to both marketing practitioners and marketing scholars.
Keywords : Bilinçli Farkındalık, Pazarlama, Bibliyometrik Analiz

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