A Perspective on the Transformation of New Media in Presentation Practices through Artificial Intelligence Presenters

Authors : Ayça Gökdemir

Pages : 836-858

Doi:10.56133/intermedia.1739946

View : 113 | Download : 483

Publication Date : 2025-12-30

Article Type : Research Paper

Abstract :As in many fields, the effects of artificial intelligence are felt intensely in the media sector. Written and audiovisual activities, from news writing and delivery to programme presentation, can be carried out by artificial intelligence. Recently, artificial intelligence announcers/presenters have come to the agenda. This situation shows that artificial intelligence is gradually integrated into jobs that require creativity and skill. The subject of this article is to provide an overview of how artificial intelligence is used in changing presenting applications. From this point of view, I evaluated the programmes made by the artificial intelligence influencer and talk show host AlaraX on YouTube in the context of presenter/announcer practices. Within the scope of AlaraX\\\'s programmes, which have reached hundreds of thousands of views, I tried to reveal how close or distant she is to a real presenter/announcer by examining her verbal and non-verbal communication elements according to the qualitative content analysis model. AlaraX is very successful in asking questions appropriate to the programme theme and guests, deriving questions, and making analogies and references to past examples, thanks to the information it extracts and patterns from big data. However, her voice and gestures are insufficient because they cannot be compared with a human presenter. Although he positions his gestures relatively correctly, his limited facial expressions and monotonous tone indicate she has a long way to go in the announcer/presenter profession, which requires creativity.
Keywords : Sunucu, Yeni Medya, Yapay Zeka, AlaraX

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