Prioritizing Growth Strategies in Aviation Sector: a Fuzzy DEMATEL Approach

Authors : Kağan Cenk Mızrak

Pages : 921-939

Doi:10.30586/pek.1608924

View : 43 | Download : 67

Publication Date : 2025-09-19

Article Type : Research Paper

Abstract :The prioritization of growth strategies in the aviation sector is crucial as the industry navigates evolving regulatory landscapes, operational challenges, and the long-term repercussions of the COVID-19 pandemic. This study employs the Fuzzy DEMATEL method to analyze the interdependencies among key strategic initiatives systematically, identifying Sustainable Aviation Practices (SAP) and Carbon Emission Reduction (CER) as critical drivers of growth. The study is based on expert evaluations from Turkey, with nine experts selected based on their extensive professional experience in aviation sustainability, airport planning, regulatory policy, fleet operations, and strategic decision-making. Their experience levels range from 10 to 30 years, ensuring a comprehensive and informed assessment of growth strategies. Experts conducted pairwise comparisons to evaluate the influence of various strategic factors, with results analyzed using the Fuzzy DEMATEL approach to determine causal relationships among key strategies. Findings indicate that SAP, with the highest prominence and net causality scores, serves as a fundamental enabler for Energy Consumption Optimization (ECO), Post-COVID Recovery Strategies (PCRS), and Future Airport Planning (FAP). CER, ranking second in influence, significantly impacts SAP and ECO, reinforcing its role in regulatory compliance and operational efficiency. The study highlights that prioritizing SAP and CER enables aviation managers to align strategies with global sustainability objectives, optimize resource allocation, and enhance industry resilience. Furthermore, dependent strategies such as PCRS and FAP emerge as essential for recovery and long-term infrastructure development, yet their effectiveness is contingent on the successful implementation of SAP and CER. While the study is based on expert evaluations in Turkey, the methodology provides a replicable and applicable decision-making framework for international aviation management.
Keywords : Stratejik Yönetim, Havacılık Yönetimi, Bulanık Dematel

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