The Measurement of The Relationship Between the Digitalisation of The Companies and Their Response to the COVID-19 Pandemic

Authors : Arzu Gözde Akgül, Mine Ömürgönülşen, Bülent Çekiç

Pages : 87-108

Doi:10.17233/sosyoekonomi.2025.04.04

View : 166 | Download : 73

Publication Date : 2025-10-21

Article Type : Research Paper

Abstract :The unexpected emergence of the COVID-19 pandemic, one of the most significant global crises of recent years, has caused many businesses to face considerable challenges. It is essential for companies always to be prepared for such crises to ensure their survival. This study investigates the relationship between the digitalisation of businesses in Türkiye and their responses to the pandemic during the COVID-19 outbreak. Data were collected through a survey conducted with 123 companies operating in Ankara. Correlation and regression analyses revealed a positive relationship between the level of digitalisation of businesses and their COVID-19 response strategies, and that the level of digitalisation significantly impacted their COVID-19 response strategies.
Keywords : COVID-19 Pandemisi, Dijitalleşme, İşletmeler

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