The Transformation of Trust in the Screen Society: Social Isolation under the Authority of Automation

Authors : Amine Refika

Pages : 358-391

Doi:10.32739/etkilesim.2025.8.16.316

View : 105 | Download : 483

Publication Date : 2025-10-31

Article Type : Review Paper

Abstract :In today’s digital age, the increasing integration of automation is reshaping human interactions and becoming a transformative force in the structure of modern society. While this shift enhances efficiency, it also introduces significant social and psychological consequences at both individual and societal levels, requiring critical examination. This study explores how digitalization and automation affect social dynamics, focusing on the transformation of interpersonal relationships. As automated systems become more embedded in everyday life, individuals may experience a declining sense of control, resulting in social isolation, erosion of trust, and weakening of communication and social skills. The research emphasizes the evolving relationship between humans and technology, drawing attention to potential risks such as the loss of autonomy, reduced critical thinking, and increased vulnerability to manipulation. Additionally, the study addresses the growing dependence on digital media and automation, examining their connection to surveillance capitalism and its broader social implications. Conceptually, it investigates how technological systems influence trust, decision-making, and social engagement, while highlighting the diminishing role of human agency in the face of machine precision and authority. The ease of access to automated technologies and the resulting dependency are also identified as factors that contribute to the weakening of social bonds. Employing a qualitative approach through literature review and case analysis, the study concludes that the combined effects of technology, media, and globalization lead to the homogenization of experiences, the erosion of individuality, and the external shaping of identity and personal decision-making processes.
Keywords : Dijitalleşme, Otomatizasyon, Güven, İşlemleme, Otomasyon Yanlılığı

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