Examination of Expert Views on Gamification Application Design Process: A Case of Providing Face-to-Face Relationship Motivation

Authors : Ezgi Ilhan

Pages : 21-42

Doi:10.55609/yenimedya.1614735

View : 53 | Download : 41

Publication Date : 2025-06-30

Article Type : Research Paper

Abstract :The concept of gamification is the adaptation of game elements to non-game environments for individual and social well-being. In recent years, gamified tools have been frequently preferred to improve behaviours. Within the scope of the study, the excessive use of smartphones, digitalization, and the increase in virtual networks, replacing physical and face-to-face social relationships, have been presented as examples of problem cases. The study emphasized the increase in the frequency of use of smartphones in daily life as a behaviour that needs to be regulated in terms of disrupting both the quality of life of individuals in terms of health, academic and professional success and their social relationships with others. The study examines the development processes of a mobile gamification application called PhoneFree, which was designed to shape smartphone usage behaviour and provide motivation for face-to-face relationships. The research includes three steps: obtaining views and suggestions from experts before preparing design prototypes, designing prototypes, and evaluating the proposed design by the same experts. The evaluations of six experts were collected through interviews and scales. The perspectives of these experts, especially on the application\\\'s purpose, belief in its usefulness, criteria for creating engagement, strengths and weaknesses and design elements, were summarized with their feelings and thoughts. Supporting the decisions made in the design development process with expert opinions revealed what the focus topics could be before a final product was obtained and tests were conducted with the end user. The research provides information on the theoretical and practical areas for improving future gamified application designs based on its emphasis.
Keywords : Oyunlaştırma, Mobil uygulama tasarımı, Sosyal iyilik, Tasarım süreci, Uzman değerlendirmeleri

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