Digital Communities in Turkey as Pressure Groups in Political Marketing

Authors : Mehmet Emin Aras

Pages : 274-282

Doi:10.70754/biibfd.1811918

View : 35 | Download : 59

Publication Date : 2025-12-29

Article Type : Review Paper

Abstract :The aim of this study is to define and examine the concept of digital communities in political marketing, their characteristics, their similarities and differences with traditional communities, and their impact on the political marketing mixes of political parties and candidates who develop political marketing mixes based on the demands, expectations, and needs of the political market, based on information from literature sources. This study contributes to the literature as one of the first to investigate the impact of digital communities on political marketing. With the increasing use of social media today, digital communities are emerging where social media users gather with similar demands. Digital communities are considered to be an interest group in political marketing through their social media posts on topics such as education, religion, economics, politics, and social life. Through their social media posts, digital communities can influence the political marketing mixes of political parties or candidates based on the shared demands of their participating social media users.
Keywords : Siyasal Pazarlama, Dijital Topluluklar, Baskı Grupları, Hizmet Pazarlaması, Pazarlama Araştırması

ORIGINAL ARTICLE URL