The Reasons Behind Pirated Broadcasts: An Investigation from the Perspective of Football

Authors : Alperen Halıcı, Semih Şahin

Pages : 294-311

View : 77 | Download : 152

Publication Date : 2025-07-31

Article Type : Research Paper

Abstract :This research aims to determine why football fans watch pirated broadcasts. In this qualitative study, the phenomenological design was used, and snowball sampling and maximum variation sampling methods were used to select the participants. In this context, 12 participants with different income levels who watch football matches with pirate broadcasting constitute the research group of the study. In the study where the individual interview method was used, an unstructured interview form was used as a data collection tool. The data were analyzed by content analysis method. As a result of the analysis, four subcategories were obtained regarding the reasons for fans to watch pirated broadcasts. These are broadcasting organizations, federations, state, and other policies. Fans stated that they watch pirated broadcasts due to many factors, such as high broadcast package prices, many packages, lack of single-match viewing options, broadcast quality, inadequate league and team performances, and broadcast tender processes. When the reasons for watching according to income level were examined, it was determined that although pricing was an essential factor in the first place in all income levels, the reasons for watching pirated broadcasts varied in medium and high-income levels. As a result, it was determined that watching pirated broadcasts cannot be associated only with pricing, and the reasons consist of many elements. Although blocking pirated broadcast sites and applying personal penalties are elements that will help reduce the popularity of pirated broadcasts, it can be said that the attractiveness of legal broadcasts should also be strengthened for permanent solutions.
Keywords : Yasadışı yayın, Yayın geliri, Spor medyası

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