DOES BRAND IMAGE RESULT IN PLACEBO EFFECT? AN EXPERIMENTAL STUDY ON SOFT DRINKS

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Ege Akademik Bakış Dergisi
Volume:9 Issue:1
DOES BRAND IMAGE RESULT IN PLACEBO EFFECT? AN EXPERIMENTAL STUDY ON SOFT DRINKS

DOES BRAND IMAGE RESULT IN PLACEBO EFFECT? AN EXPERIMENTAL STUDY ON SOFT DRINKS

Authors : Ayla ÖZHAN DEDEOGLU, Yeliz AYANGİL

Pages : 61-72

View : 56 | Download : 13

Publication Date : 2009-02-01

Article Type : Research Paper

Abstract :
Keywords : Brand image, placebo effects

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