ANALYSIS OF FACTORS AFFECTING FINANCIAL BEHAVIOR: FINANCIAL LITERACY, FINANCIAL ANXIETY, FINANCIAL ATTITUDE, AND SAVING BEHAVIOR

Authors : Cevdet Burak Büyüklimanlı, Aytaç Erdem
Pages : 182-196
Doi:10.46849/guiibd.1826370
View : 117 | Download : 155
Publication Date : 2025-12-31
Article Type : Research Paper
Abstract :In this study, the extent to which financial literacy, financial anxiety, financial attitude, and saving behavior have a significant impact on financial behavior was examined in detail. The sample of the research consists of individuals who are at least 18 years old and possess any form of financial income. Accordingly, a survey form was developed to analyze the relationships among the variables included in the research model, and data were collected online from 398 participants. Multiple linear regression analysis was applied to the collected data, and the effect of each independent variable on financial behavior was evaluated separately. The analysis results revealed that financial anxiety has a significant and negative effect on financial behavior. On the other hand, financial literacy was found to positively influence financial behavior. When the effect of saving behavior on financial behavior was examined, this variable was also shown to have a positive impact. In contrast, financial attitude was determined to have no statistically significant effect on financial behavior. These findings demonstrate that individuals’ financial decisions and behaviors cannot be explained solely through economic and rational factors; rather, they are shaped by a range of individual characteristics such as psychological processes, levels of anxiety, knowledge, and saving tendencies. Therefore, the study contributes to understanding financial behavior from a more comprehensive, multidimensional, and holistic perspective, and provides an important theoretical and practical foundation for future research.
Keywords : Finansal okuryazarlık, Finansal kaygı, Finansal tutum, Tasarruf davranışı, Finansal davranış

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