The Impact of Multiculturalism on Practise of Public Relation in Sudan

Authors : Marzok Juma Dahıa Ngırkudu, Mustafa Akdağ

Pages : 533-554

Doi:10.19145/e-gifder.1583041

View : 69 | Download : 81

Publication Date : 2025-03-31

Article Type : Research Paper

Abstract :This article aimed to evaluate the impact of multiculturalism on public relations practices in Sudan. It also seeks to analyze the different public relations models used to describe public relations activities. The study employed the descriptive-analytical approach, which is known as a research method that focuses on collecting accurate and comprehensive details regarding a specific phenomenon or topic within a known time. The questionnaire was used as the primary tool for collecting primary data, which was then analyzed to present the results. Findings: The study revealed that multiculturalism has a direct impact on public relations activities in Sudan, and there was a strong positive relationship between multiculturalism and public relations practices. This is attributed to the challenges faced by public relations practitioners in Sudan in selecting appropriate communication channels to reach the target audience due to multiculturalism. Originality/value of paper: This research helps to provide a comprehensive assessment of the impact of multiculturalism on public relations practices in Sudan.
Keywords : Sudan, Halkla İlişkiler, Kültür, çokkültürlülük, halkla ilişkiler modelleri

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