A New Dimension in Advertising in Urban Space: 3D Dynamic Digital Billboards

Authors : İrem Tekin Yücesoy

Pages : 405-421

Doi:10.54600/igdirsosbilder.1498950

View : 49 | Download : 54

Publication Date : 2025-01-20

Article Type : Research Paper

Abstract :Today buildings serve multiple functions with the help of advanced digital displays. These displays use cutting-edge technology to create engaging visual experiences that captivate viewers. Brands can reach wider audiences thanks to this rapid advancement of creative, innovative, and interactive technologies. 3D dynamic billboards are one of the most remarkable ones. In this study, six different 3D billboards were selected as cases based on the placement, advertised product type, and technological innovation. They are examined according to their attraction and engagement, technological innovation, cultural impact, economic benefits and public attention. Using new technology and the anamorphic illusion technique, the visual impact of 3D billboards enables brands to leave a long-lasting impression. Unlike traditional 2D billboards, 3D billboards offer depth and movement, and they leave a lasting impression on viewers and can display various contents, from static images to motion videos. Although 3D billboard technology is in its early stages, it has the potential to become widespread in a few years, and it will inevitably be one of the most impactful types of advertising in urban space. Their messages continue to resonate with audiences long after they have seen the billboard. This new dimension in advertisement has changed the traditional advertising approach and transformed urban spaces into engaging media spots.
Keywords : Kentsel Mekan, Mimarlık, Açıkhava Reklamcılığı, 3D Billboardlar, Anamorfik İllüzyon

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