The effect of high school students`social media use purpose on entrepreneurship intention

Authors : Eyüp Alturan, Sertaç Ercan

Pages : 54-76

Doi:10.34231/iuyd.1615728

View : 55 | Download : 17

Publication Date : 2025-03-24

Article Type : Research Paper

Abstract :Entrepreneurship plays a crucial role in the economic development of nations and the creation of new employment opportunities. In this context, understanding the impact of social media—widely used both globally and in our country—on young people\\\'s perceptions of and intentions toward entrepreneurship is a significant area of study. This research aims to examine the influence of high school students\\\' social media usage and its purposes on their entrepreneurial intentions. For this purpose, the study population consists of 600 senior students enrolled in six public high schools under the Ministry of National Education in Sultanbeyli, Istanbul, during the second semester of the 2023 academic year. Due to absenteeism, it was not possible to reach the entire population; therefore, a random sample of 350 students was selected. Regression, correlation, and variance analyses were conducted to analyze the collected data. The findings indicate that the purposes of social media usage have a significant and positive impact on entrepreneurial intentions. Additionally, among the sub-dimensions of social media usage, \\\"social interaction and communication\\\" and \\\"recognition and being recognized\\\" were found to have a significant and positive effect on entrepreneurial intentions. However, the \\\"educational use\\\" dimension showed no significant impact on entrepreneurial intentions. Finally, the study revealed that students\\\' entrepreneurial intentions significantly differed based on the type of high school they attended.
Keywords : Girişimcilik Niyeti, Sosyal Etkileşim-İletişim, Tanıma ve Tanınma

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