A New Concept in Public Relations: A Systematic Review on "Corporate Social Advocacy"

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Akademik İncelemeler Dergisi
Cilt: 20 Sayı: 1
A New Concept in Public Relations: A Systematic Review on "Corporate Social Advocacy"

A New Concept in Public Relations: A Systematic Review on "Corporate Social Advocacy"

Authors : Beris Artan Özoran, Aycan Ulusan

Pages : 125-142

Doi:10.17550/akademikincelemeler.1572147

View : 88 | Download : 106

Publication Date : 2025-04-30

Article Type : Research Paper

Abstract :The increasing public demand for brands to contribute to the creation of a ‘more livable world’ has played a critical role in shaping the transformation of corporate strategies centered around corporate social advocacy. This shift has also necessitated further academic inquiry into the subject. In this context, this study aims to offer both a conceptual evaluation of corporate social advocacy and a systematic review of academic research conducted in this field. The findings suggest that corporate social advocacy is gaining substantial prominence in both corporate and academic contexts. However, the review also identifies notable methodological gaps within the existing body of literature. Furthermore, an important observation is that the majority of studies focus predominantly on U.S. corporations and societal issues, leading to a body of literature that is largely constrained to the U.S. context.
Keywords : Kurumsal sosyal savunuculuk, Halkla ilişkiler, Sistematik derleme, Kurumsal sosyal sorumluluk

ORIGINAL ARTICLE URL

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.