COMMUNICATION BETWEEN COUNTRIES ON SOCIAL MEDIA DIGITAL DIPLOMACY EVENTS OF THE MINISTRIES OF FOREIGN AFFAIRS OF TÜRKİYE AND MEMBER STATES OF THE EURASIAN ECONOMIC UNION

Authors : Yelda Özkoçak, Yağmur Gümüşboğa

Pages : 1064-1090

Doi:10.54688/ayd.1743259

View : 71 | Download : 147

Publication Date : 2025-12-29

Article Type : Research Paper

Abstract :In addition to their historical ties, Turkey and the member states of the Eurasian Economic Union (EAEU) are embedded in a broad regional network of interaction characterized by mutual interdependence in the fields of energy, security, and trade. Despite this, a comparative analysis of these two actors remains virtually absent from the literature on digital diplomacy. Over the past quarter-century, as globalization has exerted increasingly transformative effects across economic, political, and social domains, regional economic unions have come to play a critical role in shaping the international system. Within this framework, the European Union (EU) represents a multidimensional supranational structure that encompasses not only economic development but also human rights and democratic governance. In contrast, the Eurasian Economic Union has developed primarily along the axis of economic cooperation, aiming to enhance competitiveness, modernize member economies, and improve living standards. The fact that the EU has largely completed its institutionalization process, whereas the EAEU remains an evolving structure, renders a comparative examination of digital diplomacy practices within these two divergent models of integration scientifically significant. For these reasons, the study incorporates EAEU member states whose digital diplomacy practices are less frequently addressed in the literatüre into its sample. By providing an objective analysis of the digital diplomacy practices of both Turkey and the EAEU, this research aims to fill a critical gap in the existing body of scholarship.
Keywords : Avrasya Ekonomik Birliği (AEB), Dijital Diplomasi, Sosyal Medya, Yumuşak Güç.

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