A Different Perspective to Value Co-Creation within the Context of U-I Collaborations

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Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Cilt: 23 Sayı: 2
A Different Perspective to Value Co-Creation within the Context of U-I Collaborations

A Different Perspective to Value Co-Creation within the Context of U-I Collaborations

Authors : Ahenk Aktan

Pages : 198-212

Doi:10.18026/cbayarsos.1565691

View : 29 | Download : 30

Publication Date : 2025-06-27

Article Type : Review Paper

Abstract :A large body of research has been done on U-I collaborations from many perspectives, most of which outline how various factors affect these collaborations. Nonetheless, these literature studies have not sufficiently examined U-I interactions from the concept of value co-creation via the service dominant logic approach. The service dominant logic contends that services are created by the simultaneous interactions of various stakeholder groups at a relational context where value is co-created through these collaborative interactions as resource integrators. Moreover, with the fact that value co-creation has been studied more broadly in marketing literature, this paper aims to contribute to our knowledge about the concept of value co-creation within the context of U-I collaborations.
Keywords : üniversite sanayi işbirlikleri, ortak değer yaratma, hizmet baskın mantık

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