BİR KALİTE POLİTİKASI OLARAK OKURUN GAZETE ALGISI

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Marmara İletişim Dergisi
Issue:20
BİR KALİTE POLİTİKASI OLARAK OKURUN GAZETE ALGISI

BİR KALİTE POLİTİKASI OLARAK OKURUN GAZETE ALGISI

Authors : Orhan BAYTAR, Samet ÜLKER

Pages : 204-219

View : 79 | Download : 13

Publication Date : 2013-01-01

Article Type : Research Paper

Abstract :
Keywords : kalite, okur algısı, müşteri odaklı yaklaşım

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