The impact of materialistic values and symbolic consumption behavior on life satisfaction

Authors : Neslihan Tekşan, Derya Öztürk

Pages : 2198-2228

Doi:10.48146/odusobiad.1748010

View : 70 | Download : 185

Publication Date : 2025-12-28

Article Type : Research Paper

Abstract :This study aims to examine the impact of materialistic values and symbolic consumption on individuals’ life satisfaction and to contribute to the literature on the psychosocial dimensions of consumer behavior. In addition, this study seeks to investigate the potential relationship between symbolic consumption and materialistic values. The data were collected through a survey method administered to a voluntary sample of 750 participants reached via online platforms. Statistical analyses were conducted using SPSS 25.0, including correlation and regression analyses to test the relationships among variables. The findings revealed that materialistic values had a negative and significant effect on life satisfaction (β = -0.401, p < 0.01), with the “happiness” subdimension showing the strongest negative relationship (β = -0.518, p < 0.01). Although symbolic consumption did not have a significant effect on overall life satisfaction, its “lifestyle” subdimension showed a positive and significant impact (β = 0.162, p < 0.01). A positive and significant relationship was observed between materialistic values and symbolic consumption (r = 0.344, p < 0.01), most notably in the “self-concept” subdimension (r = 0.404, p < 0.01).
Keywords : Tüketici davranışları, materyalist değerler, sembolik tüketim, yaşam doyumu

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