The Effect of Marketing Activities in Metaverse on Consumer Behaviors

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İzmir International Conference on Technology and Social Sciences
IICTSS2022 Book of Abstracts
The Effect of Marketing Activities in Metaverse on Consumer Behaviors

The Effect of Marketing Activities in Metaverse on Consumer Behaviors

Authors : Bora Göktaş, Muhammet Yakup Akdemir

Pages : 7-7

View : 483 | Download : 186

Publication Date : 2022-08-31

Abstract :When we look at the concept of metaverse from an etymological point of view, the prefix "meta" in Ancient Greek means "after" and "beyond". For example, the word "metaphysics" gives the meaning of "beyond the physical sciences". “Verse” is derived from the word “universe” meaning universe and Metaverse means “other universe”, “beyond universe” in Turkish. We are constantly waking up every day with ideas of innovation and technological advances. In a life where we witness the marketing activities, strategies or subliminal advertisements of businesses, the purchasing behavior of the advertisements on the Metaverse platform, which will affect our future and the present, has been examined. The perception of the Y, Z and Alpha generations, accordingly, the awareness of the Metaverse has been emphasized, and it is a study made for consumers in this age group, and the results will be presented.
Keywords : Metaverse, Marketing, Consumer behaviors

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