SPONSORLUĞUN KURUMSAL VE PAZARLAMA HALKLA İLİŞKİLERİ AÇISINDAN DEĞERLENDİRİLMESİ

Authors : Nurhan BABÜR TOSUN

Pages : 143-147

Doi:10.14783/maruoneri.732446

View : 22 | Download : 12

Publication Date : 2000-01-15

Article Type : Research Paper

Abstract :One of the melhods that being ıısed recently by the companies whose aims tire to develop the relationship between with the target market end to create corporate and / or product - brand image is sponsorship. Sponsorship, which is being used by the company a conımunication way with the target market to achieve their aim is often used by both corporate public relations and marketing public relations.
Keywords : halkla ilişkiler, pazarlama, sponsorluk