A Qualitative Study on Attitudes and Behaviors of Art and Design Undergraduate Students Towards the Predicted Effects of Artificial Intelligence Technology in Visual Communication Design

Authors : Özge Sayılgan, Aslı İgit, Yüce Sayılgan

Pages : 114-135

Doi:10.14783/maruoneri.1499672

View : 60 | Download : 55

Publication Date : 2025-04-24

Article Type : Research Paper

Abstract :ABSTRACT This qualitative study investigates the attitudes and behaviors of undergraduate students in visual communication design and film design towards the potential impact of artificial intelligence (AI). Through in-depth interviews with eight students, the research reveals a complex relationship with AI. While acknowledging its advantages in streamlining tasks and generating ideas, students express concerns regarding its impact on creativity, ethical implications, and potential job displacement. The study found that students are actively incorporating AI into their creative processes, using it as a tool for research, inspiration, and visual development. However, they recognize the need for a balanced approach, emphasizing the importance of maintaining their unique artistic voices and navigating the ethical considerations surrounding AI. Students advocate for comprehensive educational programs that integrate AI, including courses on AI tools, ethical frameworks, and copyright issues. They anticipate a future where AI expertise will be crucial in the creative industry and are adapting their career plans accordingly. This research highlights the critical need for preparing future creatives to embrace the transformative potential of AI while addressing its challenges.
Keywords : Görsel Tasarım, Yapay Zekâ, Sanat Eğitimi, Bilişsel Emek