EXAMINING THEINFLUENCE OF BEST SUSATINABLE PRACTICES ON THE SATISFATCION OF VISITORS AT THE OMAN CONVENTION AND EXHIBITION CENTRE

This research examines the influence of best sustainable practices on the satisfaction of visitors at the Oman Convention and Exhibition Centre (OCEC). With growing awareness of environmental challenges, convention and exhibition venues are increasingly expected to implement eco-friendly initiatives that enhance visitor experience. The study integrates the Stimulus-Organism-Response (SOR) model to explain how sustainability initiatives serve as stimuli that shape visitors’ internal perceptions and ultimately influence their satisfaction and behavioural intentions. A quantitative approach was adopted, guided by positivism philosophy, an explanatory design, and a deductive method. Primary data were collected through an online survey of 33 visitors to the OCEC, and results were analysed using descriptive and inferential techniques. Findings revealed that sustainable initiatives such as waste management, water conservation, transportation solutions, and the use of eco-friendly materials positively influenced visitor satisfaction, with energy efficiency initiatives emerging as the most impactful. Although all practices contributed to favourable experiences, respondents highlighted the potential for further innovation, particularly in digital platforms and smart energy solutions. The study concludes that embedding sustainability into event management not only enhances visitor satisfaction but also strengthens the competitive positioning of OCEC as a leading sustainable venue in the region.