Food nationalism, price and fraud in imported agricultural product preference

Authors : Mine Sönmezay
Pages : 465-476
Doi:10.24181/tarekoder.1733464
View : 172 | Download : 299
Publication Date : 2025-12-19
Article Type : Research Paper
Abstract :Purpose: This study investigates how food nationalism, adulteration perception and perceived price shape Turkish consumers’ attitudes and purchase intentions toward imported agricultural foods. Design/methodology/approach: Using an online survey, data from 213 adults were analysed with partial least squares structural equation modelling (PLS-SEM). Findings: The strongest relationship in the model is that perceived price positively affects attitude towards imported products (β = 0.771, p < 0.001). Food nationalism variable significantly but weakly negatively affected attitude (β = –0.103, p = 0.023). No significant relationship was found between perception of adulteration and attitude (β = –0.060, p = 0.221). The effect of attitude on purchase intention is significant and negative (β = –0.377, p < 0.001). The purchase intention scale is reverse scored; therefore, a negative coefficient actually indicates a positive behavioral intention. The explanatory power of the model is high for attitude (R² = 0.65) and weak for purchase intention (R² = 0.142). Research limitations/Implications: Convenience sampling and online collection restrict generalisability; future studies should adopt probability sampling, broader demographics and mixed methods. Adding perceived quality, brand image and health concerns may enhance explanatory power. Social implications: Marketers should highlight quality rather than engage solely in price competition, while policymakers can bolster consumer welfare through price-advantage regulations. Originality/Value: By integrating food nationalism, adulteration perception and price perception into a single structural model, this research provides a holistic, empirically validated framework that advances understanding of imported-food choice drivers in an emerging economy.
Keywords : Tarımsal ürün ithalatı, tüketici satın alma niyeti, ithal ürün tutumu, smart pls

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