Communication in Marketing

Authors : R Baki DENİZ

Pages : 163-170

View : 23 | Download : 15

Publication Date : 2014-03-24

Article Type : Research Paper

Abstract :Communication call be said to lmppen whenever the individud attributes significance to message-related behavior insert ignore into journalissuearticles values(1);. Wilbur Scluarnm defined Communication as ` the process of establishilg a Commouness or oneness of thought htween a sender zyrd a receiver insert ignore into journalissuearticles values(2);. Central to this definition is the culcept that for commuttication to occur there must lre a tralNfbr of iltformatiotr from otre pafly-the Sender-wluch is ttceived and understood by the other party{he receiver. In other words both receiver and Sender play an active role in establishing communication insert ignore into journalissuearticles values(3);` Communication, derived the Latin word communis, meaning common, is the process of establishing commonness insert ignore into journalissuearticles values(4);.
Keywords : Communication, Marketing, lmppen