- Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi
- Cilt: 13 Sayı: 3
- Taxation of Income from Social Media: A Research on Content Producers
Taxation of Income from Social Media: A Research on Content Producers
Authors : Celaleddin Erten, Mustafa Gülsün
Pages : 1292-1326
Doi:10.18506/anemon.1615670
View : 117 | Download : 124
Publication Date : 2025-12-30
Article Type : Research Paper
Abstract :In recent years, social media platforms have radically changed the way individuals and businesses interact and generate revenue. Content creators, known as people who create and share content in various formats, especially on digital platforms (YouTube, Instagram, TikTok, Twitter, Facebook, blogs, etc.), have a great impact on their followers and generate significant revenues by collaborating with brands. While this situation offers new opportunities in the field of digital marketing, it also creates uncertainties and difficulties in tax legislation. This study analyses the taxation of social media content producers\\\' revenues on digital platforms. Content producers generate income from various sources such as advertising, sponsorship, donations and digital product sales. However, there are differences and uncertainties among countries on how these revenues should be taxed. This study analyses the regulations in Turkey, France, India and Scandinavian countries with a comparative approach. It identifies the shortcomings of existing legislation and highlights the challenges related to the categorisation of digital income. Overall, the research aims to provide insights into the taxation of social media content producers and shed light on the complexities surrounding this issue in different jurisdictionsKeywords : Social Media, Digital Revenue, Taxation, Influencer Economy, Fyre Documentary
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