ECONOMIC PERFORMANCE of WOMEN HONEY MARKETERS in ENUGU STATE, NIGERIA

Authors : Ridwan MUKAİLA, Abraham FALOLA, Sheuusman Oladipo AKANBİ, Festus Eluwandedurojaye AWOYELU, Ibrahim Isaac UMARU, Oyeyode OBALOLA, Onaku COSMAS

Pages : 78-92

Doi:10.31467/uluaricilik.1252366

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Publication Date : 2023-05-19

Article Type : Research Paper

Abstract :Honey marketing is an important off-farm economic activity for women\`s livelihood and sustenance. Despite this, there is scant information in the literature about the economic performance of women honey marketers. Therefore, this study investigates the economic performance of women marketers, its drivers, and its challenges. Data collected from 120 women honey marketers were analyzed using descriptive statistics, gross profit, net profit, benefit-cost ratio, return on capital invested, operating ratio, marketing margin, and multiple regression. We found that honey marketing was a profitable venture, as indicated by the high gross profit insert ignore into journalissuearticles values(USD 262.08);, net income insert ignore into journalissuearticles values(USD 257.03);, marketing margin insert ignore into journalissuearticles values(56%);, benefit-cost ratio insert ignore into journalissuearticles values(1.72);, and return on capital invested insert ignore into journalissuearticles values(0.72); per 58.14 liters sold. Honey marketing also had a low operating ratio of 0.57. Thus, women honey marketers performed economically well. The significant factors that enhanced the profitability of honey marketing were education, experience in honey marketing, credit, and membership in an association. While age, purchasing costs, and transportation costs reduced honey marketing profitability. Inadequate capital and credit, price fluctuations, a poor road network, high transportation costs, adulteration, and poor marketing information were the major severe constraints faced in honey marketing. These call for the provision of credit, training, and education to honey marketers by the government to enhance the profitability of the enterprise.
Keywords : Ekonomik, Bal pazarlaması, Performans, Karlılık, Kadın pazarlamacılar