Female television viewers` habit during the Covid-19 pandemic in Hyderabad, Sindh, Pakistan

Authors : Sadia YOUNUS, Shazıa SHAİKH

Pages : 411-422

View : 40 | Download : 28

Publication Date : 2023-10-01

Article Type : Research Paper

Abstract :Television is the kind of weapon that makes the mass cautious. This study seeks to shed light on female viewing habits during the Covid-19 pandemic in the Sindh province of Pakistan. A semi-structured questionnaire was distributed among 200 female responses in Hyderabad insert ignore into journalissuearticles values(Sindh);, Pakistan. The results found that during covid-19 pandemic, female viewers were interested to watch morning programs for getting information related to the prevention of Covid virus, health, news, and religious-related programs. Meanwhile, they have usually watched dramas and religious programs for decreasing the mental stress of Covid virus disease, for entertainment and religious purpose. Moreover, Television morning shows have spread health awareness concern to novel Covid-virus.
Keywords : Covid 19 Pandemic, Morning Shows, Television, Female Viewer\`s Habit