Effects of Covid-19 Pandemic on Touristic Consumption in Kuşadasi

Authors : Batuhan Burak Büyüksarı, Alper Ateş

Pages : 42-65

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Publication Date : 2024-08-31

Article Type : Research Paper

Abstract :The COVID-19 pandemic is an unprecedented outbreak affecting the world and sectors globally. It has affected countries\' economies and social and political structures, especially the health sector, in a difficult situation. The research aims to determine the effects of COVID-19 on tourist consumer behavior. In this context, research was conducted on 539 visitors in Kuşadası and the surrounding area. In addition to frequency distributions for the demographic characteristics of the participants, reliability, validity, the t-test, the ANOVA test, and correlation analysis were performed. As a result, it was determined that the participants\' perceptions of touristic consumer behavior during the COVID-19 pandemic created a statistically significant difference according to the participant\'s age, marital status, and educational status variables. The research determined that as the age of the participants increased, their perception levels towards the dimensions of touristic consumer behaviors after COVID-19 increased, and the perception levels of married participants towards tourism tendency and hygiene were higher than those of single participants. As the education level of the participants increased, the perception levels of COVID-19 towards tourism tendencies, food and accommodation, and hygiene increased. These findings suggest that age, marital status, and educational status are crucial in shaping individuals\' perceptions of touristic consumer behaviors after COVID-19. Older participants may have a greater understanding and concern for hygiene and safety measures, while married individuals may prioritize these factors more than single individuals. Higher education levels may also lead to a more informed and cautious approach towards tourism tendencies, food, accommodation, and hygiene.
Keywords : COVID 19, Pandemi, Turist Davranışı, Turistik Tüketim, Kuşadası