INTENTION TO USE M-GOVERNMENT SERVICES: AGE, GENDER AND EDUCATION REALLY MATTER?

Authors : Annie Ng Cheng San, Choy Johnn Yee, Krishna Moorthy, Alex Foo Tun Lee

Pages : 1-31

View : 5 | Download : 2

Publication Date : 2017-06-01

Article Type : Research Paper

Abstract :With the highest level of mobile penetration rate, the globe is now moving rapidly into mobile government insert ignore into journalissuearticles values(M-government);. Despite its benefits, the acceptance of m-government services in Malaysia is still not widespread. This study attempts to incorporate the Unified Theory of Acceptance and Use of Technology insert ignore into journalissuearticles values(UTAUT); model with perceived risk theory insert ignore into journalissuearticles values(security risk and privacy risk); to explore its impact towards the intention to use m-government services. Age, gender and education level were also adopted as moderator variables to provide in-depth understanding of citizens’ preference in m-government services. Partial Least Square insert ignore into journalissuearticles values(PLS); Structural Equation Modelling method was conducted. The results indicate that the facilitating condition, performance expectancy, social influence, and security risk can be used as the predictor of m-government services adoption. These findings confirm the application of theory in the m-government context, which provide valuable insight to the government, citizens as well as future researchers to implement a successful m-government for a better communication between government and citizens
Keywords : Mobile Government, UTAUT, Security risk, Privacy risk