SUSTAINABILITY IN COMMUNICATION PRACTICES

Authors : Lenka RİTİCKOVA

Pages : 62-69

View : 19 | Download : 14

Publication Date : 2017-12-30

Article Type : Review Paper

Abstract :Balance of communication interpersonal skills are gradually paid more attention and we can remind Benjamin Disraeli words ´Men govern with words´. Communication skills are the most frequent requirements of the advertisements for managerial positions applicants. The origin of the word communication comes from Latin communist – common. In technology, a word communication is used in the meaning of communication, exchange, sharing and transfer of information. Communication skills are very complex process: it is a relationship development between a communication and a message recipient; it is a kind of art, often a source of misunderstanding and conflicts, which may be effectively prevented. Ancient Greece eristic – disputation skills was popular among the Sophists and it could not do without elocution – rhetoric skills. While practising communication skills, teachers should emphasize that both Latin and Greek origin words and abbreviations are found in the language of biology, chemistry, pharmacy, medicine, law, music, mathematics, history, arts; we work with data, fight with bacteria, participate in symposia, observe unicellular organisms and admit the fact ´Err is human´ or should we say ´Erare humanum est ?´ Students must learn to decipher symptoms, draw a hypotenuse, calculate the interest p.a., understand the meanings of prefixes, suffixes and admit the fact they may never become scientists but the  linguistic and communication skills they developed in science class will be a sustainable asset in a broad range of future job chances.     
Keywords : Sustainability, Communication Skills, Understanding Meaning