An e-loyalty model proposal for online travel reservation websites

Authors : Ahmet AYTEKİN, Duygu TUNALI

Pages : 98-110

Doi:10.24288/jttr.420439

View : 24 | Download : 12

Publication Date : 2018-07-01

Article Type : Research Paper

Abstract :Online travel reservation websites need e-loyal customers to be able to drive their profitability and existence. In this context, the aim of this study is to propose an e-loyalty model for travel reservation websites in the business to consumer insert ignore into journalissuearticles values(B2C); concept. The study brought together important concepts thought to be related to e-loyalty, such as system quality, trust, satisfaction, alternative attractiveness, word of mouth, and repurchase intention. As a result, it was determined that system quality, trust, satisfaction and word of mouth have a positive effect on e-loyalty, unlike alternative attractiveness which has a negative effect. It was also determined that e-loyalty has a positive effect on repurchase intention.
Keywords : Online travel reservation websites, E commerce, E loyalty, Structural equation modelling