RE-READING DESIGN: CULTURAL ANALOGIES FOR INSPIRATION IN INTERACTION DESIGN

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Turkish Online Journal of Design Art and Communication
Volume:8 Issue:2
RE-READING DESIGN: CULTURAL ANALOGIES FOR INSPIRATION IN INTERACTION DESIGN

RE-READING DESIGN: CULTURAL ANALOGIES FOR INSPIRATION IN INTERACTION DESIGN

Authors : Oğuzhan ÖZCAN, Ahmet GÜZERERLER

Pages : 364-375

View : 42 | Download : 15

Publication Date : 2018-04-01

Article Type : Research Paper

Abstract :Designers systematically seek inspiration from various sources from different domains and expand their repertoire of paradigms to foster their designs. However, designers usually do not explore the full potential of their inspiration sources by establishing surface level and close domain analogies regardless of their experience. We think that the process of finding deep and distant domain analogies could be made more understandable for novice designers and less time consuming for professionals with an inspiration/ideation practice for innovation. We discovered that decontextualizing the inspiration source and deconstructing its perceived meaning into fragments lead designers to explore new connections with inspiration source and discover new inspirational points. Here, in this paper, we re-introduce our re-reading in design practice from our previous studies and examine whether it can be a complimentary inspiration/ideation practice for designers to deconstruct conventional paradigms and create deep and distant domain analogies more comfortably.
Keywords : Analogy, inspiration, re reading, deconstruction, design theory, interactive system

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