ART MAKING IN THE CONTEXT OF CHANGING COMMUNICATION TECHNOLOGIES: ARTIFICIAL INTELLIGENCE – CONSTRAINING OR FREEING CREATIVITY

Authors : Burak Pekün

Pages : 59-68

Doi:10.7456/tojdac.1797992

View : 192 | Download : 352

Publication Date : 2026-01-01

Article Type : Research Paper

Abstract :This study investigates whether artificial intelligence constrains or liberates creativity in the arts focusing on how technological mediation shapes artistic production. It adopts a qualitative research design. Thematic analysis examines a sample of 35 texts published between 2018-2025, alongside Johnson-Laird’s (1988) foundational theory of creativity. The sample includes academic articles, industry reports, and public commentaries from fields such as philosophy, aesthetics, communication, art history, education, and computer science. The analysis identifies four overarching themes: intentionality and meaning, the dialectic of constraints and liberation, perceptions of human versus AI-generated creativity, and technology as mediator and amplifier of creative processes. Findings show that intentionality remains the principal distinction between human-AI creativity. While AI can generate outputs that mimic established styles, its lack of tacit knowledge and embodied meaning constrains its recognition as autonomous creativity. The dialectic of constraint and liberation further demonstrates that AI does not inherently liberate or restrict creativity. Instead, its value depends on how artists appropriate algorithmic limits. Perceptions of creativity are equally important, with cultural biases privileging human authorship, though hybrid authorship models show potential for broader acceptance. AI functions as a technological mediator, amplifying creative possibilities but simultaneously embedding extractive infrastructures and ethical challenges around authorship and labour. The study contributes to literature by situating AI within long-standing debates on creativity, emphasising that its role lies less in replacing human agency than in reshaping conditions of creative practice. Practical implications highlight the need for artists, educators, and institutions to critically integrate AI in their work.
Keywords : Yaratıcılık, Yapay Zekâ, Niyet, GAN, Strateji

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