REVERSE LOGISTIC PERCEPTION OF EMPLOYEES IN PRODUCTION ENTERPRISES OPERATING IN TOURISM DESTINATIONS

Authors : Halil Ibrahim Karakan

Pages : 183-205

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Publication Date : 2023-10-18

Article Type : Research Paper

Abstract :Reverse logistics is mostly applied in sectors where there is production and assembly. Sending the goods back to the place of production to be recovered or disposed of provides both cost and environmental advantages. In this context, the environment is crucial for tourism, so reverse logistics. This study investigates the reverse logistics perceptions of employees of manufacturing companies in tourism destinations. In August 2019, a survey was used to collect data from 450 employees working in manufacturing enterprises in Antalya province, an important tourism destination. Since the data were normally distributed, parametric tests were performed. In this context, independent samples t-test and one-way ANOVA analyses were performed from parametric tests. As a result of factor analysis, five dimensions for reverse logistics perception were obtained. These dimensions are recycling, reproducing, product optimization, alternative recycling methods and refurbishing. The findings show that employees\' perception of reverse logistics is generally low. Employees\' perception of reverse logistics did not show a statistically significant difference depending on gender, age or income variables. On the other hand, it was found that the reverse logistics perception of employees showed a statistically significant difference according to marital status and educational status. According to these results, it has been determined that single employees have a more positive approach to reverse logistics than married employees. In addition, it has been observed that employees who graduated from primary school have a lower perception of refurbishing
Keywords : Tersine Lojistik, Turizm, İşgören, Üretim