Brand Cities, Scent and Strategic Opinion

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Avrupa Bilim ve Teknoloji Dergisi
Issue:14
Brand Cities, Scent and Strategic Opinion

Brand Cities, Scent and Strategic Opinion

Authors : Ali Poyraz GÜRSON, Suat BEGEÇ

Pages : 37-38

Doi:10.31590/ejosat.441949

View : 33 | Download : 16

Publication Date : 2018-12-31

Article Type : Research Paper

Abstract :Smelling is simply a sense that you cannot deactivate. It is our most immediate and basic sense. Cities must have smells unique to them. Coffee shops, pastries, aromatized candles and other stores that sell aromatized products have been accepted as nice smelling environments and the experiment is conducted in these locations. Some other trials are conducted in places which can be accepted as neutral in terms of the smell such as clothing and fashion stores. There are no bad smelling locations, just nice versus neutral smelling environments. While branding the cities with a brand identity, days which we will start the process by adding the smell are getting close. Strategic opinion provides advice on potential strategic priorities for brand and scent.
Keywords : Brand cities, Scent, Strategic Opinion, Citybranding

ORIGINAL ARTICLE URL

VIEW PAPER (PDF)

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.