AN ANALYSIS OF PRODUCT (BRAND) PLACEMENT TECHNIQUES IN TURKISH TV SERIES, REGARDING IMPLICIT MEMORY/PRODUCT (BRAND) RECALL AND KNOWLEDGE SHARING

Authors : Nilgün Karataş GÜMÜŞTAŞ, Asli ELVERİCİ, Hale Cide DEMİR, Uğur YOZGAT

Pages : 145-156

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Publication Date : 2013-12-01

Article Type : Research Paper

Abstract :Product placement is the ‘inclusion of branded products or brand identifiers, through audio and/or visual means within mass media programming’ (Kuhn et.al., 2010). Since this is a limited definition because the platforms, where product placement began to appear, have been increased to a wider level, the definition may be altered as ‘the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment, while it is becoming a common practice to place products and brands into mainstream media including films, broadcast and TV programs, computer/video games, blogs, music videos/DVDs, magazines, books, comics, musicals, plays, radio, Internet, and mobile phones’ (Williams et al., 2011). Even, images of products can now be ‘digitally inserted into a film or TV program after the program has actually been made
Keywords : Information Management