Expectations for the Use of Generative Artificial Intelligence in Higher Education: A Research on the Perceptions of Tourism Faculty Students

Authors : Güzide Zeynep Egeli, Hülya Kurgun, Erdem Aktaş, Avşar Kurgun

Pages : 78-97

Doi:10.62001/gsijses.1480930

View : 116 | Download : 151

Publication Date : 2024-07-05

Article Type : Research Paper

Abstract :Rapid transformation and shaping of the education sector by evolving technologies are inevitable. The study aims to explore the transformative potential of generative artificial intelligence (GenAI) within higher education, particularly in the tourism sector, and investigate students\' perspectives on its usage. Existing research on this topic is limited, prompting a qualitative research approach in this study to obtain more in-depth findings. This involved conducting focus group discussions with nine first-year tourism management students who had attended four training seminars on digital transformation and artificial intelligence applications and possessed basic knowledge of the subject. The outcomes of these discussions, covering students\' views on the impact of GenAI on academic performance, critical thinking and research skills, its contribution to post-graduation capabilities, potential misuse scenarios, and likely challenges, were subjected to content analysis. Among the primary research findings was that students are aware of security and ethics issues related to generative AI but are not concerned due to the availability of solutions. They perceive GenAI as an opportunity to enhance their learning experiences, academic performances, and future employability, but emphasize the necessity of using it as an auxiliary tool rather than relying entirely on these applications. Additionally, rather than immediately implementing these applications across all higher education institutions and departments, there is an emphasis on the necessity of transitional phase plans. Consequently, the study aimed to propose recommendations to higher education institutions, educators, and students based on both literature and practical insights to develop a framework aimed at a generative AI-centric approach. Moreover, valuable insights were sought to enhance the educational experience of future tourism professionals.
Keywords : Yaratıcı yapay zeka, yükseköğretim kurumu, dijital dönüşüm, eğitim kalitesi, odak grup