ÇEVİRİDE YARATICILIK: İRAN TURİZM WEBSİTELERİ VE BROŞÜRLERİNİN ÇEVİRİSİNDE YARATICI STRATEJİLERİN KULLANIM DERECESİNİN İNCELENMESİ

Authors : Hossein NAVİDİNİA, Armin YOUNESİ, Amir Raies OZHAN

Pages : 11-28

View : 34 | Download : 16

Publication Date : 2018-02-09

Article Type : Research Paper

Abstract :Creativity is considered as a unique trait of human being. Due to this reason, in recent years, scholars in Translation Studies have paid much attention to this issue and have conducted many studies in this area with different text types. The purpose of this study is to analyze the degree of using creative strategies in the translation of tourism websites and brochures in the Iranian context. For so doing, twenty official brochures and ten webpages were selected as the data, and 255 sentences were randomly selected as the corpus of the study. Holst’s (2010) model of creativity was chosen as the theoretical framework of this study. According to the results, 81.56% of the sentences were rendered in non-creative way and 18.43 % of the sentences were rendered in a creative way. Also, the main adopted strategies were direct and oblique translation. It was concluded that opposing to the nature of tourism discourse and language, which should be both evoking and informative, these translations could not be persuasive and meet the requirements of a tourism discourse.
Keywords : Creativity, creative strategies, tourism, translation

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