Determining the Factors Affecting the Satisfaction of Sports Complex Members: A Case Study on Bullseye Athletics

Authors : Burak YAPRAK

Pages : 144-162

Doi:10.53306/klujfeas.1245029

View : 43 | Download : 24

Publication Date : 2023-09-29

Article Type : Research Paper

Abstract :Major reasons such as the transition from the hunter-gatherer to the industrial society, changing and transforming lifestyles and the increasing accessibility of technological opportunities allow individuals to complete their daily tasks with less mobility. In addition to the fact that individuals can fulfill their duties with less energy, the adoption of fast-food culture causes obesity, which is becoming an increasingly important problem all over the world. Individuals facing obesity often prefer to be \`customers\` of healthy living and sports centers, especially fitness centers, as they do not include mobility in their daily routines. As a service business, fitness centers are starting to care more and more about the satisfaction of their members who have a wide variety of motivations such as losing weight, being healthy, having a beautiful appearance or socializing. The purpose of this study is to determine the impact of equipment qualification, trainer qualification, management commitment to service quality, interaction with others, and complementary services on fitness center member satisfaction levels. The data collected from 436 members of a fitness center serving in Balıkesir, Bandirma was analyzed employing the SmartPLS using the partial least squares structural equity modeling. According to the results of the path analysis, it was concluded that equipment qualificaiton, trainer qualificaiton, management commitment to service quality, and complementary services do not have significant effect on satisfaction levels of the fitness center members, and interaction with others had a significant effect on the satisfaction.
Keywords : tüketici davranışı, ekipman niteliği, antrenör niteliği, tamamlayıcı hizmetler, memnuniyet