Kozmetik Reklamlarında Kadın ve Nesne İlişkisi

Authors : Halime YÜCEL ALTINEL

Pages : 75-93

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Publication Date : 2002-03-27

Article Type : Research Paper

Abstract :In this work the relationship between woman image and cosmetics in television advertisements through 2001-2002 is analized by using the principles of semiotics. The representation of the objects and the consumption values reflected in the advertisements have been taken as fundamental elements in order to determine the relationship of the woman with the object. These values can be dassified as functionality, existence, pragmatism and enjoyment. it is observed that, far the subject of advertisement, the functional values of the object remain as a means to reach existential values and her problems related to her appearance are not individual but social.
Keywords : Reklam, Kadın, Göstergebilim