The Relationship Between Health and Media Literacy Among Pregnant Women and Its Predictors

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Online Türk Sağlık Bilimleri Dergisi
Cilt: 10 Sayı: 3
The Relationship Between Health and Media Literacy Among Pregnant Women and Its Predictors

The Relationship Between Health and Media Literacy Among Pregnant Women and Its Predictors

Authors : Elif Özdamar, Nevin Çıtak Bilgin

Pages : 225-231

Doi:10.26453/otjhs.1656067

View : 154 | Download : 147

Publication Date : 2025-09-15

Article Type : Research Paper

Abstract :Objective: The study analyzed the correlation and predictive factors between health literacy and media literacy in pregnant women. Materials and Methods: The cross-sectional and correlational study was conducted with 369 pregnant women. Data were collected by a personal information form, the Health Literacy Scale, and the Media Literacy Level Determination Scale. The data were evaluated by number, percentage, mean, Pearson correlation analysis, and multiple linear regression analysis. Results: The mean score of the health literacy scale of the pregnants is 112.28±16.79, the average score of the media literacy scale is 72.21±12.93. It was determined that there was a positive relationship between the mean health literacy and media literacy scale scores of pregnant women (p<0.001). Factors predicting the health literacy of pregnant women were determined as age, education level, employment status, gestational week, planned pregnancy, receiving regular prenatal care, following health channels, and frequency of internet use (p<0.001). These variables accounted for 75.7% of health literacy. The factors predicting the media literacy of the participants were determined as education level, income level, planned pregnancy, following health channels, and frequency of internet use (p<0.05). These variables accounted for 77.1% of media literacy. Conclusions: Pregnant women are sufficiently health literate and good level of media literate. It has been found that health literacy and media literacy are correlated in pregnant women. The main factors predicting health and media literacy were found to be education level, planned pregnancy, following health channels, and frequency of internet use.
Keywords : Sağlık okuryazarlığı, medya okuryazarlığı, hemşirelik, gebe

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