DETERMINANT FACTORS OF TIME SPENT ON FACEBOOK: BRAND COMMUNITY ENGAGEMENT AND USAGE TYPES

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Yaşar Üniversitesi E-Dergisi
Volume:5 Issue:18
DETERMINANT FACTORS OF TIME SPENT ON FACEBOOK: BRAND COMMUNITY ENGAGEMENT AND USAGE TYPES

DETERMINANT FACTORS OF TIME SPENT ON FACEBOOK: BRAND COMMUNITY ENGAGEMENT AND USAGE TYPES

Authors : Yeşim ULUSU

Pages : 2949-2957

Doi:10.19168/jyu.92312

View : 81 | Download : 6

Publication Date : 2010-06-01

Article Type : Research Paper

Abstract :
Keywords : Social Networks, Facebook usage type, Social Network Marketing, Brand Communities, Advertising

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